Aatmanirbhar Bharat Abhiyan

KEY HIGHLIGHTS King Krishna Raja Wodeyar and Diwan M. Vishweshwaraiah, set up the Government Sandalwood oil factory in 1916 First Mysore Sandal Soap was produced in the year 1918 Mysore Sandal has diversified into several categories and is exported to   over 25 countries today Mysore Sandal Soap has held a very special place in the hearts of Indians for more than a century now. All across the country it is known for its unique oval shape, the green and red box packaging and the sweet sandalwood fragrance. Not only is Mysore Sandal said to be the only soap in the world that contains 100% natural sandalwood oil. It is also 100% made in India, making it a great example of 'Aatmanirbhar' India. Mysore Sandal soap was born in the middle of world war I in 1916 when the Kingdom of Mysore couldn’t export its sandalwood to Europe. The king at the time, Krishan Raja Wadiyar IV and Diwan M. Vishweshwaraiah set up the government Sandalwood oil factory and the rest is fragrant history...

True self-reliance won’t come from relentless industrialisation, but from localisation and decentralisation, as demonstrated by these remarkable stories of empowered rural communities . Not so long ago, Dalit women farmers in Telangana used to face hunger and deprivation. Today, they have contributed foodgrains for pandemic relief. Farmers on the Tamil Nadu-Karnataka border have been sending organic produce to Bengaluru even during the lockdown. And Adivasi villages in central India are using community funds to take care of migrant workers who have returned home. These inspiring stories show the potential of empowered rural communities to cope with crisis. And they expose the tragedy of a path of ‘ development ’ and governance that has not recognised or, worse, taken away the extraordinary agency of ordinary villagers to manage their lives. Take Chandramma , who grows 40 varieties of crops, chemical free, on her rainfed plot in Bidakanne village in the Medak district...

  Self Reliance is defined by The Free Dictionary as the “Reliance on one’s own capabilities, judgment, or resources; independence” . Most searches of the term “self-reliance” on the Internet also return this description.  “Self-Reliance is an essay written by American transcendentalist philosopher and essayist Ralph Waldo Emerson .” In his notorious essay, written in 1841 , Emerson himself defined self-reliance as “the need for each individual to avoid conformity and false consistency, and follow his or her own instincts and ideas”. One of Emerson’s most famous quotations went like this, “A foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines.” Or, as Albert Einstein famously coined about insanity, “doing the same thing over and over again and expecting different results.”. Self-reliance is based on the fundamental belief that you can, and should, change and control your circumstances. I have and so can you. Sel...

Mikhail Gorbachev has written this in his autobiography...   In his younger days, while studying in Europe... He used to study along with two Japanese students. 2nd World War had come to an end & Japan  had not only been completely destroyed, but was facing crippling economic sanctions  as well.During the classes, these 2 Japanese students used to take turns to write the notes, while the other student would mend the pencil & keep it ready for use, bcoz in those days, the Japanese pencils used to be of inferior quality & the lead tip of the pencil used to be very brittle, & thus used to break frequently.*   *Fellow students advised, why not they start using the far superior pencils  made in England, which were not expensive either anyways.   There were tears in the eyes of both the Japanese students. "If we ourselves do no purchase & use our own product, then who else will do it. We don't deny we cannot withstand the quality...

  A  horse came to a man to be saved. You know, there was a time once when man too lived in the jungles. The horse also lived in the jungles, the deer and the stags too lived in the jungles, as they do in these days. A horse was once worsted in a fight with a stag. The stag stab bed him with his antlers. The horse came to the man to seek help. The man said, "All right, I will help you. I have arrows in my hands. You take me on your back and I will go and kill your enemies." The man rode on the back of the horse, went into the forest and killed the stag. They came home victorious. The horse was very happy. Now the horse wanted to go. The horse thanked the man, and said, "Dear sir, I thank you. Now I want to leave you." The man came up and said, "O horse, O horse, where do you want to go? Now that I have come to know how useful you are, I will not let you go. You have to be my servant you have to become my slave." The horse was saved from the stags, the deer...

  Two brothers involved in litigation appeared before a Magistrate. One of them was a millionaire, the other a pauper. The Magistrate asked the millionaire how it was that he became so rich and his brother so poor. He said: “Five years ago we inherited equal property from our parents. Fifty thousand dollars fell to his share and fifty thousand dollars to me. This man, regarding himself as wealthy, became lazy, and whatever work was to be done he entrusted to his servants. If he received a letter, he would give it to his servants and say, 'Go, attend to this business.' Anything that was to be accomplished he told his servants to do. He lolled away his time in ease and comfort. 'Eat, drink, and be merry.' He would always bid his servants, 'Go, go' attend to this business or that." Speaking of himself the rich man said: "When I got my fifty thousand dollars, I never committed my work to anybody; when anything was to be none, I would always run to do it ...