PM Modi discusses ways to boost plastic toys manufacturing in India

The PM noted that the Indian toy market has huge potential and can bring a transformative change in the industry by promoting ‘Vocal for Local’ under the Aatmanirbhar Bharat campaign.

PM Modi

Prime Minister Narendra Modi on Saturday met with senior ministers and officials to discuss ways to boost plastic toys manufacturing in India under Aatmanirbhar Bharat mission. 

Modi directed the attendees to formulate a strategy and policies so that plastic toys manufacturing clusters can be developed, promoted through innovative and creative methods.

He noted that the Indian toy market has huge potential and can bring a transformative change in the industry by promoting ‘Vocal for Local’ under the Aatmanirbhar Bharat campaign.  

The PM said that the focus should be on the use of technology and innovation as well as manufacturing quality products that meet global standards.

Prime Minister said toys aligned with Indian culture and ethos should be used as pedagogical tools across all Anganwadi Centres and Schools for all-round development of children. He even suggested that youth should be engaged to come up with innovative designs and toys that can instil a sense of pride towards national goals & achievements.

Modi observed that toys can be an excellent medium to further the spirit of ‘Ek Bharat, Shreshtha Bharat’ and exhorted that toys should reflect India’s value system and culturally established environment-friendly approach. He further suggested using tourism as a tool to promote India’s culture especially in regions which are renowned for handcrafted toys.

Prime Minister also emphasized the need to organize hackathons for youth and students for innovations in toy technology and design, including online games, to reflect Indian ethos and values.

Laying emphasis on fast-growing digital gaming arena, Prime Minister said India should tap the huge potential in this area and lead the international digital gaming sector by developing games that are inspired from Indian culture and folk tales.

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